2XU SS20 Launch

The Challenge at Hand

2XU's Summer 20 launched globally with regional events presenting the collection with the help of a unified package of assets and content including Photography, Videos, Catalogues, Range-boards and hero stories

The challenge of translating incredibly technical product data into understandable and attractive stories is one with depth and complexity.

Through benefit led communication, aspirational imagery and interesting iconography, we have been able to translate this raw data into an appealing and digestible direction for the upcoming Summer's collection.

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